Connections Of Products
NIKE distributes most of their products to leading chain retailers. For example foot locker, Athlete’s Foot and many more. Delivering their products to many companies means that they have to make sure they are keeping track of their sales and how much it costs to send them to the retailers so that they aren’t losing money in the travelling of the products. Keeping track of their products is important because they don’t want products to get lost in the travel. Lost products means lost money. NIKE’s products are mainly distributed around malls and shopping centres. The distribution of NIKE products is very vast. There are around 99+ stores in America, China, Australia, Russia, France, Greece and England that supply and sell their products. Last year NIKES profits jumped a massive 22% making NIKE one happy company. NIKE’s profits and expected to rise due to the 2014 Brazil World Cup